Local SEO Agency for Contractors

That means a site Google can read, a page for each service and each town you actually serve, and copy that answers the questions homeowners type. I build all of that, then I watch Search Console every week to see which pages are climbing and which need work. The goal is never traffic for its own sake. It is calls, form sends and booked estimates.

The map pack is the three businesses Google shows with a map, and it is driven by your Google Business Profile, your reviews and how close you are. The town is the organic results under it, where a good town page can win searches miles from your shop. I work both, because a contractor who wins only one of them is leaving jobs on the table.

Your customers search a few dozen phrases, almost all of them with a town or "near me" attached, and most of them call within minutes. So I skip the vanity keywords and work on the handful of searches that turn into jobs, measured by what actually happened: clicks, calls and leads. That starts with measuring which phrases people in your area really type, then matching your titles, headings and first paragraphs to those words. A roofer, a painter and a cabinet showroom each get a different list, and the page structure follows it.

I set the primary and secondary categories to match how your customers search, list every service you really offer, write the description, fix the website link so visits are tracked, and keep posts and photos current. Then I make sure the website says the same words as the profile, because Google rewards that match. When the two disagree, the profile usually loses. One cabinet showroom had the wrong main category on its profile; after I fixed it and matched the site, website visits from the profile doubled the next month, and the calls from it are now counted in the weekly report.

I build fast static sites with the phone number tappable on every page, real job photos, one clear call to action and the page structure SEO needs, service pages and town pages that each target one search. You never touch the code, and you never wait on a slow page builder. Each build also ships with the old URLs redirected, structured data, GA4 and phone tap tracking, so nothing you earned in Google is lost and every call can be traced to a page. I check every page at phone width before it goes live.

I'm a one-person shop, so you deal with me and nobody else. I write the pages, set up the profile, build the tracking and read the numbers. That is also why I keep my client list to trades where I can show results: roofers, painters, remodelers, gutter and fence companies, and cabinet and countertop showrooms. You also get straight answers. If a week is slow because of the season, I say so, and if something I built is not working, I say that too and fix it. Every number I report is one you can check yourself in Search Console or your Google profile.

Search brings the homeowner in, the profile and the site convince them, and the phone, text or form gets answered fast. I build and connect all of it, including AI answering and lead alerts for the companies that miss calls while they are on a roof. For a gutter or fence company it all has to be fast, because the homeowner wants someone this week. For a cabinet or countertop showroom the map pack around the showroom matters most. I set the work up for how your customers buy, and I report the season honestly so a slow September is not mistaken for a problem.